Stories Connect Us. Let us help you tell yours.
Kobot Edmonton Web, Design, Strategy
Kobot is a dynamic, user-centred web design team dedicated to realizing your full potential on the web. When you need the world to see how passionate you are about what you do, we’re here to make that happen.
We don’t do cookie-cutter websites and we don’t do the same-old, same-old: we take carefully-considered design and couple it with cutting edge web development and content strategy to ensure your message is heard. We want to transfer your values and goals to the web and help you get noticed.
Kobot works with people as invested in themselves and their business as we are in ours. We want to work with innovators, risk takers and creative personalities. We love meeting people who want to do more, who aspire to greatness.
Who We Are
Kobot is a collective of three University of Alberta graduates: a designer, an engineer and a writer drawn together by a shared passion for collaboration, creativity and punk rock. While making products for the digital realm, Kobot employs the values of a previous age: care, craftsmanship and attention to detail.
What We Do
You wouldn’t be satisfied by a product or service that’s "good enough," and neither are we—we want to make the web work for you in every way possible. To do that we take a holistic approach, developing comprehensive digital strategies that go well beyond "just a website." From user-centred design to social media strategy, your success is our business.
- Website design
- Brand & Identity development
- Digital Strategy & Social media
- UX/UI design
- Content services & strategy
- WordPress & Web App development
How We Do it
It’s important to us that you get a website that’s right for you, not a lesser version of someone else’s. We custom build each site we make, integrating your goals, values and strategy.
We do it in three steps:
“A website is more than a colour scheme and fonts”
The most important part of building a website happens before colours are picked or code is written. We look at your identity, existing content, your needs, competitors and marketplace to create the most effective web presence possible, one that reflects your values and communicates them to potential clients.
“Good research begets good design, good design begets success”
Once we’ve assessed the needs of your organization, we get to work. And while we work we keep you up to date on our progress and get feedback to make sure you get a site that helps fulfill your goals. We want to build websites that find solutions to the challenges you have, such as reaching a wider audience or communicating your message.
“You’re always trying to improve, and so are we”
Once the site is built, we work with you to ensure you know how it works and what it can do for you. Not to worry—it’s easy: we concentrate on making the content management system straightforward and intuitive, so you’ll have no difficulties. It’s our business to make your site successful, and we’re as invested in our business as you are in yours.
Our Recent Work
Edmonton Local Immigration Partnership Website
A Local Immigration Partnership—or a LIP—is a community-wide, multi-sectoral partnership that works to increase collaboration between settlement agencies, and smooth the settlement experience for newcomers. Edmonton’s LIP is made up of a number of sector-specific working groups who have been tasked with identifying service gaps, and making plans to fill them.
This kind of work produces a lot of documentation, and it needs to be easily organized so that when someone needs a document, they can find it without searching high and low for it.
Kobot created a multi-step tagging system for documents that allows a user, with only a few clicks, to easily whittle down the number of documents to just the ones that relate to their topic of interest, and thus easily find what they are looking for. The usability we were aiming for on the front end, we also tried to recreate on the backend: classifying the documents so that they can be found by users is a matter of ticking a box or typing a word—it can be done quickly and without too much effort.
Further, Kobot was responsible for the complete branding of Edmonton’s LIP. We worked extremely hard to ensure that the LIP’s branding reflected our understanding of the city: vibrant and welcoming. The branding is colourful, bold and celebratory, and goes well beyond the very bureaucratic representations of other cities’ Local Immigration Partnerships.
The LIP website proves Kobot’s ability to create systems that take an overabundance of information and organize it in such a way that it is usable for the audience. Further, it shows off our ability to be responsible for the look and feel of an organization, to develop branding that is fully representative, and has a deep understanding of an organization’s goals and mandate.
Go Productivity Website
For more than five years, Kobot has acted as web designer to GO Productivity (formerly Productivity Alberta), a consultancy group dedicated to improving efficiency in Alberta.
In its earliest incarnation, Productivity Alberta was a department of the Ministry of Finance and Enterprise. The department was later privatized and turned into a non-profit corporation. Kobot helped the organization transition its messaging and web design as it rapidly expanded.
In its latest iteration, Kobot was tasked with a significant overhaul to reflect the expanding number of sectors and regions of Canada that GO Productivity is working in. In close collaboration with the client, we took the time to reexamine the company’s core offerings and develop a site design and content strategy that focused its efforts toward their strengths.
Kobot created a site that deftly moves users through a “conversion funnel” which converts them from visitors to customers. We created a branding strategy that reinforces the expertise of GO Productivity and the value proposition the organization offers. Finally, we created visuals and calls-to-action that demand participation.
Other recent work involved redesigning the company’s Productivity Assessment Tool, a web application that helps identify gaps in a client’s productivity, and lets the company's consultants begin to craft solutions. Our work was instrumental in improving the application’s user experience on both the front and back ends, and streamlining the process by which a GO Productivity client can become more productive, and more profitable.
We have worked with GO Productivity for a significant amount of time, adjusting our decisions and strategies to reflect the changing nature of the business. Our work proves we have the skills to be adaptable, to unify competing and changing visions, and to create messaging that is effective across a number of industries and interest groups.
CJSR FM Website
For over three decades, CJSR has been the home of alternative news and music on Edmonton’s radio dial. When the organization came to Kobot looking to redesign an outdated and clunky website, it had two goals: create aesthetic and thematic connections between the station’s shows in an effort to increase listenership, and attract more support from the community in the form of volunteers and donations.
We tackled the first goal by building a new schedule and show listing that illuminated the connections between shows through a multi-step tagging taxonomy. Because of its diversity, CJSR shows are often “appointment listening” and the radio is turned off afterward. We worked to ensure that fans of one show would be made aware that they would find similar content in shows that occurred on other days or times.
To complete the second goal, we created content that walked readers through reasons CJSR needed the community’s support, and the benefits the community received from the existence of CJSR, then followed it with a strong call to action imploring readers to donate their time through volunteering, or their money. Then we made this content easily available from the site’s front page through highly visible callouts, banners and buttons.
CJSR’s website proves Kobot’s ability to develop strong content and connections between that content, and create websites that add value and develop deeper interaction between an organization and its audience.
Kobot builds websites for people as invested in themselves and their business as we are in ours. We want to work with innovators, risk takers and creative personalities. We love meeting people who want to do more, who aspire to greatness.