“Happy type” is a phrase that many designers take for granted, but what makes type “happy”? Happy type means that when someone comes to your website the type should make them… feel happy, whether that’s in a literal sense or in less obvious ways. The type should be legible, accessible, beautiful, and ring true to… Read more
Whether it’s on purpose or subconsciously, we all follow trends (yes, even you diehard hipsters out there). Trends aren’t very interesting just on their own, but the conversation around them is. How did the designer land on this decision? Why is this typeface so popular? Why is everyone using that type of illustration? Looking at… Read more